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Why Forex Leads Fail to Convert And How CRM Fixes It

May often brings a surge in marketing activity for retail brokerages. With budgets fully deployed and campaigns running at full speed, executive teams naturally expect a corresponding spike in new funded accounts. However, generating a high volume of leads is only half the battle. If you're increasing your ad spend but your sales conversion rates are staying the same, your brokerage probably has a structural lead leakage problem.

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